“No algorithm exists for the metaphor, nor can a metaphor be produced by means of a computer's precise instructions, no matter what the volume of organized information to be fed in.”

[3] Metaphor, 3.12. Conclusions
Semiotics and the Philosophy of Language (1984)
Context: No algorithm exists for the metaphor, nor can a metaphor be produced by means of a computer's precise instructions, no matter what the volume of organized information to be fed in. The success of a metaphor is a function of the sociocultural format of the interpreting subjects' encyclopedia. In this perspective, metaphors are produced solely on the basis of a rich cultural framework, on the basis, that is, of a universe of content that is already organized into networks of interpretants, which decide (semiotically) the identities and differences of properties. At the same time, content universe, whose format postulates itself not as rigidly hierarchized but, rather, according to Model Q, alone derives from the metaphorical production and interpretation the opportunity to restructure itself into new nodes of similarity and dissimilarity.

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Italian semiotician, essayist, philosopher, literary critic… 1932–2016

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