“Whereas the particular conception of ideology designates only a part of the opponent's assertions as ideologies — and this only with reference to their content, the total conception calls into question the opponent's total Weltanschauung (including his conceptual apparatus), and attempts to understand these concepts as an outgrowth of the collective life of which he partakes.”

Ideology and Utopia (1929)
Context: In general there are two distinct and separable meanings of the term "ideology" — the particular and the total.
The particular conception of ideology is implied when the term denotes that we are sceptical of the ideas and representations advanced by our opponent. They are regarded as more or less conscious disguises of the real nature of a situation, the true recognition of which would not be in accord with his interests. These distortions range all the way from conscious lies to half-conscious and unwitting disguises; from calculated attempts to dupe others to self-deception. This conception of ideology, which has only gradually become differentiated from the common-sense notion of the lie is particular in several senses. Its particularity becomes evident when it is contrasted with the more inclusive total conception of ideology. Here we refer to the ideology of an age or of a concrete historico-social group, e. g. of a class, when we are concerned with the characteristics and composition of the total structure of the mind of this epoch or of this group. Although they have something in common, there are also significant differences between them.

Source: Lectures on Negative Dialectics (1965-66), p. 23

The Audible Reading of Poetry (1951)

Source: Man's Search for Meaning

Source: Conceptual Structures, 1984, p. 73 cited in: National Computer Security Conference Proceedings, 1992. DIANE Publishing Company. p. 320

James Martin (1993, p. 17) as cited in: " CIS330 Object Oriented Approach Ch2 http://webcadnet.blogspot.nl/2011/04/cis330-object-oriented-approach-text_3598.html" webcadnet.blogspot.nl. 2011/04/16

Ideology and Utopia (1929)
Context: The non-evaluative general total conception of ideology is to be found primarily in those historical investigations, where, provisionally and for the sake of the simplification of the problem, no judgments are pronounced as to the correctness of the ideas to be treated. This approach confines itself to discovering the relations between certain mental structures and the life-situations in which they exist. We must constantly ask ourselves how it comes about that a given type of social situation gives rise to a given interpretation. Thus the ideological element in human thought, viewed at this level, is always bound up with the existing life-situation of the thinker. According to this view human thought arises, and operates, not in a social vacuum but in a definite social milieu.

Abstract
Outlines of a Philosophy of Art, 1925

"The Problem of Ideology-Marxism without Guarantees," in Marx:100 Years On (London: 1983), p. 59