“Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.”

—  Jonathan Ive

In The Globe and Mail newspaper (January 2007)

Adopted from Wikiquote. Last update June 3, 2021. History

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Jonathan Ive17
English designer and VP of Design at Apple 1967

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