“What I've found is that, because most people are deeply disturbed by and feel guilty about eating meat, and yet at the same time fear not eating it, they defend themselves from having to acknowledge such conflicting feelings. These psychological defenses include denial (“Animals don't really suffer when they're raised and killed for meat.”); justification (“Animals are meant to be eaten by humans.”); dichotomization (“I'd never eat a dog, but I love bacon.”); avoidance (“Don't tell me that; you'll ruin my meal.”); and, most importantly, dissociation (“If I think about the animal when I'm eating meat I feel disgusted.”). … When people break through their dissociation, the feelings that typically emerge are empathy—and therefore disgust. That's why people tend to be disgusted by the idea of eating “unusual” animals, such as dogs and gorillas; they haven't learned to dissociate from these kinds of meat. It's also why vegetarians usually find all meats disgusting.”

Source: Strategic Action for Animals (2008), p. 117

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American psychologist 1966

John Norris (reporter) (1959) American reporter

“John Norris: Vegetarian Testimonial,” video ad for People for the Ethical Treatment of Animals (26 August 2011) https://www.youtube.com/watch?v=9LnCbT3ayvM.

“Through butchering, animals become absent referents. Animals in name and body are made absent as animals for meat to exist. Animals' lives precede and enable the existence of meat. If animals are alive they cannot be meat. Thus a dead body replaces the live animal. Without animals there would be no meat eating, yet they are absent from the act of eating meat because they have been transformed into food.”

Carol J. Adams book The Sexual Politics of Meat

The Sexual Politics of Meat: A Feminist-Vegetarian Critical Theory (New York: Continuum, 1990), p. 40.

“I decided to become Vegan simply because if you care about animals and people, there is no other choice but to be vegan. It’s a very simple equation — meat and dairy = animal and human suffering. … When you know the truth about meat and dairy the hard thing would be to continue to eat them.”

Chris DeRose (1948) American actor and activist

"Chris DeRose: Vegan Easy Challenge Ambassador", interview with VeganEasy.org (2011) https://web.archive.org/web/20111012130026/http://veganeasy.org/Chris-DeRose.

“The vegan diet in the western industrial society is important to me because I feel that if you open yourself up to eating dairy and meat then you’re taking part in basically a holocaust for animals. You know it’s very different if you’re in some tribal situation where people are fishing — like how we used to live. Maybe we would have eaten meat sometimes. But this kind of American idea we have of traditional eating is the cause of so much torture and misery. I don’t want to eat that – it’s gross. Animals are my friends and so it feels weird to eat them.”

Daniela Sea (1977) American filmmaker, actor, and musician

" Farm Sanctuary Exclusive: Daniela Sea Won't Take Part In An Animal Holocaust http://www.ecorazzi.com/2008/12/09/farm-sanctuary-exclusive-daniela-sea-wont-take-part-in-an-animal-holocaust/", interview with Ecorazzi (9 December 2008).

“[Vegetarian lifestyle] made me feel great. I still feel young, totally healthy. I’ve fought in the sport for many years and I feel like it’s something that’s helped me tremendously. But I’ve never eaten meat, so I can’t compare the two and say, ‘This is what it does better.’ But all the people I know who have gone from eating meat to not eating meat say they feel much better.”

Jake Shields (1979) American mixed martial artist

"Jake Shields talks vegetarianism, Demian Maia and Nick Diaz", interview with the Las Vegas Sun (8 October 2013) https://lasvegassun.com/news/2013/oct/08/jake-shields-talks-vegetarianism-nick-diaz/.

“The meat industry doesn’t want you to think about all the animals they are torturing and killing. And they definitely don’t want you to think about all the diseases related to eating meat. Their only concern is making a profit. A long time ago I made a decision to quit eating meat and dairy products. Animals are not ours to torture and dominate. If I was to eat factory farm meat or dairy products I would be taking part in the torturing and killing of animals. There’s just no way! Animals are my friends, so why would I want to hurt them?”

Daniela Sea (1977) American filmmaker, actor, and musician

" Daniela Sea Vegan PSA https://www.youtube.com/watch?v=Xc5mEqa6ar0", video for PETA (3 February 2009).

“Carnism is the belief system in which eating certain animals is considered ethical and appropriate. Carnists—people who eat meat—are not the same as carnivores. Carnivores are animals that are dependent on meat to survive. … Carnists eat meat not because they need to, but because they choose to, and choices always stem from beliefs. Carnism's invisibility accounts for why choices appear not to be choices at all.”

Melanie Joy book Why We Love Dogs, Eat Pigs, and Wear Cows

Source: Why We Love Dogs, Eat Pigs, and Wear Cows (2010), p. 30

“I’ve been a vegetarian for 14 years now, and a lot of the time I avoid going to restaurants. I eat at home. … I’ve never had any desire to eat meat. In fact, when I was a kid I would have a really difficult time eating meat at all. It had to be the perfect bite, with no fat or gristle or bone or anything like that…. I don’t judge people who eat meat—that’s not for me to say—but the whole thing just sort of bums me out.”

Tobey Maguire (1975) actor from the United States

"Tobey Maguire - Web Exclusive", interview in Parade.com (1 April 2007) http://web.archive.org/web/20070930165114/http://www.parade.com/export/sites/default/articles/editions/2007/edition_04-01-2007/Tobey-Maguire. Quoted in "The Green Quote: Tobey Maguire Prefers To Eat At Home", in Ecorazzi.com (24 July 2008) http://www.ecorazzi.com/2008/07/24/the-green-quote-tobey-maguire-prefers-to-eat-at-home/.

“I read something one day: “If someone can’t actually kill animals themselves to eat meat …,” which really put me over the top. I can’t remember where I read that, but I wouldn’t. I think a lot of people live life through convenience. … I don’t think that I fully realized until I stopped eating [meat] how much it was a part of society and how much it was affecting me. … Like anything else, you’ve been indoctrinated from day one. … when you stop eating meat, you stop supporting slaughtering animals. … people need to be more responsible for everything around them, you know—animal rights.”

K-os (1972) Canadian rapper, singer, songwriter and record producer

"K-OS", interview with peta2 (20 July 2011) https://www.peta2.com/news/k-os/.

“From now on, I do not permit my sravaka disciples to eat meat. … One who eats meat kills the seed of great compassion. … I, from now on, tell my disciples to refrain from eating any kind of meat. O Kasyapa! When one eats meat, this gives out the smell of meat while one is walking, standing, sitting or reclining. People smell this and become fearful. This is as when one comes near a lion. One sees and smells the lion, and fear arises. O good man! When one eats garlic, the dirty smell is unbearable. … It is the same with one who eats meat. It is a similar situation with all people who, on smelling the meat, become afraid and entertain the thought of death. All living things in the water, on land and in the sky desert such a person and run away. They say that this person is their enemy.”

Gautama Buddha (-563–-483 BC) philosopher, reformer and the founder of Buddhism

Source: Mahayana, Mahāparinirvāṇa Sūtra (or Nirvana Sutra), Chapter Seven: On the Four Aspects

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