“Transforming leadership, [is defined as] leadership that builds on man's need for meaning, leadership that creates institutional purpose … he is the value-shaper, the exemplar, the maker of meanings … he is the true artist, the true pathfinder.”

— Tom Peters , book In Search of Excellence

Source: In Search of Excellence (1982), p. 82 as cited in: Amir Levy, Uri Merry (1986) Organizational Transformation: Approaches Strategies, and Theories. p. 52.

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Tom Peters 50

American writer on business management practices 1942

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“Transforming leadership, [is defined as] leadership that builds on man's need for meaning, leadership that creates institutional purpose … he is the value-shaper, the exemplar, the maker of meanings … he is the true artist, the true pathfinder.”

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