“Too often, however, the expansive nature of the branding process ends up causing the event to be usurped, creating the quintessential lose-lose situation. Not only do fans begin to feel a sense of alienation from (if not outright resentment toward) once-cherished cultural events, but the sponsors lose what they need most: a feeling of authenticity with which to associate their brands.”

— Naomi Klein

No Logo: Taking Aim at the Brand Bullies 1999

Adopted from Wikiquote. Last update June 3, 2021. History

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Naomi Klein 44

Canadian author and activist 1970

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