“Badness you can get easily, in quantity: the road is smooth, and it lies close by. But in front of excellence the immortal gods have put sweat, and long and steep is the way to it, and rough at first. But when you come to the top, then it is easy, even though it is hard.”
Source: Works and Days (c. 700 BC), line 287.
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Hesiod 61
Greek poetRelated quotes

"Roofs"
Main Street and Other Poems (1917)
Context: They say that life is a highway and its milestones are the years,
And now and then there's a toll-gate where you buy your way with tears.
It's a rough road and a steep road and it stretches broad and far,
But at last it leads to a golden Town where golden Houses are.

2008, Election victory speech (November 2008)

Source: My Father's Tears and Other Stories
November 11, 2013.
Tom Peters Daily, Weekly Quote

Hours replying to business messages https://www.youtube.com/watch?v=cPsmLUDWq-E at 0:34 min, published 10 September 2017.