“The time to buy is when there's blood in the streets, even if the blood is your own.”
Victor Rothschild, 3rd Baron Rothschild (1910–1990) senior executive with Royal Dutch Shell and N M Rothschild & Sons, an advisor to the Edward Heath and Marga…
A statement sometimes attributed to him, and also, more plausibly, to the first Baron Rothschild (as one of 1871); as quoted in Heads I Win, Tails I Win: Why Smart Investors Fail and How to Tilt the Odds in Your Favour (2016) by Spencer Jakab, p. 221
Variants:
When there's blood in the streets it's time to buy.
As quoted in Inside Man (2006)
Disputed