“Any customer can have a car painted any color that he wants so long as it is black.”

— Henry Ford, book My Life and Work

Source: My Life and Work (1922), p. 72. Chapter IV, : Remark about the Model T in 1909; this has often been paraphrased, e.g.: "You can have any color as long as it's black."

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Henry Ford80

American industrialist 1863–1947

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“Any customer can have a car painted any color that he wants so long as it is black.”

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Henry Ford80

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