“The famous MacGuffin, the Hitchockian object, the pure pretext whose sole role is to set the story in motion but which is in itself nothing at all - the only significance of the MacGuffin lies in the fact that it has some significance for the characters - that it must seem to be of vital importance to them…”
that's a MacGuffin, a pure nothing which is non the less efficient... what Lacan calls object petit a: a pure void which functions as the object cause of desire.
183
The Sublime Object of Ideology (1989)
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Slavoj Žižek 99
Slovene philosopher 1949Related quotes

Ma Ying-jeou (2014) cited in: " No plans to promote use of simplified characters: Ma http://www.taipeitimes.com/News/taiwan/archives/2014/01/02/2003580339" in Taipei Times, 2 January 2014.
Statement made during a calligraphy activity in Grand Hotel in Taipei, 1 January 2014.
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