“Values are social norms — they're personal, emotional, subjective, and arguable. All of us have values. Even criminals have values.”

—  Stephen R. Covey, book The 8th Habit: From Effectiveness to Greatness

The 8th Habit : From Effectiveness to Greatness‎ (2004)
Context: Values are social norms — they're personal, emotional, subjective, and arguable. All of us have values. Even criminals have values. The question you must ask yourself is, Are your values based upon principles? In the last analysis, principles are natural laws — they're impersonal, factual, objective and self-evident. Consequences are governed by principles and behavior is governed by values; therefore, value principles!

p. 49

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American educator, author, businessman and motivational spe… 1932–2012

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