“Nothing is wholly obvious without becoming enigmatic. Reality itself is too obvious to be true.”

1990s, The Perfect Crime (1993)

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Jean Baudrillard 64
French sociologist and philosopher 1929–2007

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“The obvious that the intellectual gets back to, if he goes far enough, isn’t of course the same as the obvious of the nonintellectuals. For their obvious is life itself and his recovered obvious is only the idea of that life. Not many can put flesh and blood on the idea and turn it into reality. The intellectuals who, like Rampion, don’t have to return to the obvious, but have always believed in it and lived it, while at the same time leading the life of the spirit, are rarer still.”

Source: Point Counter Point (1928), Ch. 26; note: the character Mark Rampion, a writer, painter and fierce critic of modern society, is based on D. H. Lawrence.
Context: The course of every intellectual, if he pursues his journey long and unflinchingly enough, ends in the obvious, from which the non-intellectuals have never stirred.... The thoroughly contemptible man may have valuable opinions, just as in some ways the admirable man can have detestable opinions.... Many intellectuals, of course, don’t get far enough to reach the obvious again. They remain stuck in a pathetic belief in rationalism and the absolute supremacy of mental values and the entirely conscious will. You’ve got to go further than the nineteenth-century fellows, for example; as far at least as Protagoras and Pyrrho, before you get back to the obvious in which the nonintellectuals have always remained.... these nonintellectuals aren’t the modern canaille who read the picture papers and... are preoccupied with making money... They take the main intellectualist axiom for granted—that there’s an intrinsic superiority in mental, conscious, voluntary life over physical, intuitive, instinctive, emotional life. The whole of modern civilization is based on the idea that the specialized function which gives a man his place in society is more important than the whole man, or rather is the whole man, all the rest being irrelevant or even (since the physical, intuitive, instinctive and emotional part of man doesn’t contribute appreciably to making money or getting on in an industrialized world) positively harmful and detestable.... The nonintellectuals I’m thinking of are very different beings.... There were probably quite a lot of them three thousand years ago. But the combined efforts of Plato and Aristotle, Jesus, Newton and big business have turned their descendants into the modern bourgeoisie and proletariat. The obvious that the intellectual gets back to, if he goes far enough, isn’t of course the same as the obvious of the nonintellectuals. For their obvious is life itself and his recovered obvious is only the idea of that life. Not many can put flesh and blood on the idea and turn it into reality. The intellectuals who, like Rampion, don’t have to return to the obvious, but have always believed in it and lived it, while at the same time leading the life of the spirit, are rarer still.

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“… the most obvious, ubiquitous, important realities are often the ones that are hardest to see and talk about.”

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Context: Nothing could have been more obvious to the people of the early twentieth century than the rapidity with which war was becoming impossible. And as certainly they did not see it. They did not see it until the atomic bombs burst in their fumbling hands.

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