“The American People will take Socialism, but they won't take the label.”

— Upton Sinclair

Letter to Norman Thomas (25 September 1951) http://www.spartacus.schoolnet.co.uk/USAsocialismP.htm
Context: The American People will take Socialism, but they won't take the label. I certainly proved it in the case of EPIC. Running on the Socialist ticket I got 60,000 votes, and running on the slogan to "End Poverty in California" I got 879,000. I think we simply have to recognize the fact that our enemies have succeeded in spreading the Big Lie. There is no use attacking it by a front attack, it is much better to out-flank them.

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Upton Sinclair 50

American novelist, writer, journalist, political activist 1878–1968

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