“Lateral thinking is closely related to insight, creativity and humour.”

Source: Lateral Thinking : Creativity Step by Step (1970), p. 6; First paragraph of the introduction.
Context: Lateral thinking is closely related to insight, creativity and humour. All four processes have the same basis. But whereas insight, creativity and humour can only be prayed for, lateral thinking is a more deliberate process. It is as definite a way of using the mind as logical thinking — but a very different way.

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Edward de Bono 33
Maltese physician 1933

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