“If one tells the truth, one is sure, sooner or later, to be found out.”
Phrases and Philosophies for the Use of the Young (1894)
“With lateral thinking one goes on generating as many approaches as one can even after one has found a promising one.”
Source: Lateral Thinking : Creativity Step by Step (1970), p. 29.
Context: With vertical thinking one may look for different approaches until one finds a promising one. With lateral thinking one goes on generating as many approaches as one can even after one has found a promising one. With vertical thinking one is trying to select the best approach but with lateral thinking one is generating different approaches for the sake of generating them.
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Edward de Bono 33
Maltese physician 1933Related quotes
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Canzone 105, st. 4
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