“Most corporate mission statements are worthless…. [Corporations] often formulate necessities as objectives: For example, 'to achieve sufficient profit.' This is like a person saying his mission is to breathe sufficiently”

— Russell L. Ackoff

Russel L. Ackoff, (1987) "Mission statements", in: Strategy & Leadership, Vol. 15 Iss: 4, pp.30 - 31.
1980s

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Russell L. Ackoff 70

Scientist 1919–2009

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“Most corporate mission statements are worthless…. [Corporations] often formulate necessities as objectives: For example, 'to achieve sufficient profit.' This is like a person saying his mission is to breathe sufficiently”

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Russell L. Ackoff 70

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