“Don't tell them anything. When it's over, tell them who won.”

—  Ernest King

King's reply when asked for a public relations strategy for the U.S. Navy in World War II. As quoted in Dictionary of Military and Naval Quotations (1966) by Robert Heinl, p. 258

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Ernest King photo
Ernest King 49
United States Navy admiral, Chief of Naval Operations 1878–1956

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Variant:
I have already several times expressed the thought that in our day the feeling of patriotism is an unnatural, irrational, and harmful feeling, and a cause of a great part of the ills from which mankind is suffering, and that, consequently, this feeling – should not be cultivated, as is now being done, but should, on the contrary, be suppressed and eradicated by all means available to rational men. Yet, strange to say – though it is undeniable that the universal armaments and destructive wars which are ruining the peoples result from that one feeling – all my arguments showing the backwardness, anachronism, and harmfulness of patriotism have been met, and are still met, either by silence, by intentional misinterpretation, or by a strange unvarying reply to the effect that only bad patriotism (Jingoism or Chauvinism) is evil, but that real good patriotism is a very elevated moral feeling, to condemn which is not only irrational but wicked.
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