“Companies that enjoy enduring success have core values and a core purpose that remain fixed while their business strategies and practices endlessly adapt to a changing world. The dynamic of preserving the core while stimulating progress is the reason that companies such as Hewlett-Packard, 3M, Johnson & Johnson, Procter & Gamble, Merck, Sony, Motorola, and Nordstrom became elite institutions able to renew themselves and achieve superior long-term performance.”

— Jerry I. Porras

Source: "Building your company's vision," 1996, p. 65

Adopted from Wikiquote. Last update June 3, 2021. History

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Jerry I. Porras 6

American writer 1938

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“Core values = The organization’s essential and enduring tenets – a small set of general guiding principles, not to be confused with specific cultural or operating practices, and not to be compromised for financial gain or short-term expediency.
Purpose = The organization’s fundamental reasons for existence beyond simply making money – a perpetual guiding star on the horizon, not to be confused with specific goals or business strategies”

James C. Collins book Built to Last: Successful Habits of Visionary Companies

Source: Built to Last: Successful Habits of Visionary Companies, 1994, p. 73

“In a business world that is changing faster than ever before, the top performing firms create a stable base – they digitize their core processes and embed those processes into a foundation for execution. This stable foundation makes a company both more efficient and more agile than its competitors. With global supply chains, pressure for ever faster time to market, more complex regulation, and huge shifts in customer demographics and desires, companies cannot predict the future. But they can decide what makes them great. And then they can create a low cost, high quality core of stability and constancy in a turbulent world. With a strong digitized core great companies slide smoothly into the next opportunity while their competitors stumble.”

Jeanne W. Ross (1958) American computer scientist

p, viii
Enterprise architecture as strategy, 2006

“Financial Accounting is the core of any successful business.”

Ruben Vergara Meersohn (1991) Entrepreneur

Financial Accounting is the core of a successful business https://www.youtube.com/watch?v=-pwxU9uRbp4 at 1:13 min, published 12 September 2017.

“I want to discuss why a company exists in the first place. In other words, why are we here? I think many people assume, wrongly, that a company exists simply to make money. While this is an important result of a company’s existence, we have to go deeper and find the real reasons for our being.... Purpose (which should last at least 100 years) should not be confused with specific goals or business strategies (which should change many times in 100 years). Whereas you might achieve a goal or complete a strategy, you cannot fulfill a purpose; it’s like a guiding star on the horizon—forever pursued but never reached. Yet although purpose itself does not change, it does inspire change. The very fact that purpose can never be fully realized means that an organization can never stop stimulating change and progress.”

David Packard (1912–1996) American electrical engineer, co-founder of Hewlett-Packard, businessman, U.S. Deputy Secretary of Defense,…

David Packard (1960) cited in: Bruce Jones. "The Difference Between Purpose and Mission." in Harvard Business Review, Feb. 02, 2016.

“At core, men are afraid women will laugh at them, while at core, women are afraid men will kill them.”

Gavin de Becker (1954) American engineer

Source: The Gift of Fear: Survival Signals That Protect Us from Violence

“A leader must keep his or her eye on the core customers and core business. I have seen many executives focus so much on new growth that they let the core business slip away.”

Don Soderquist (1934–2016)

Don Soderquist “ The Wal-Mart Way: The Inside Story of the Success of the World's Largest Company https://books.google.com/books?id=mIxwVLXdyjQC&lpg=PR9&dq=Don%20Soderquist&pg=PR9#v=onepage&q=Don%20Soderquist&f=false, Thomas Nelson, April 2005, p. 178.
On Leading Well

“It is understandable that the perspectives of men and women on safety are so different--men and women live in different worlds… at core, men are afraid women will laugh at them, while at core, women are afraid men will kill them.”

Gavin de Becker (1954) American engineer

Source: The Gift of Fear: Survival Signals That Protect Us from Violence

“The hard core, the outlaw elite, were the Hell's Angels…”

Hunter S. Thompson (1937–2005) American journalist and author

1960s, Hell's Angels: The Strange and Terrible Saga of the Outlaw Motorcycle Gangs (1966)
Context: The hard core, the outlaw elite, were the Hell's Angels... wearing the winged death's-head on the back of their sleeveless jackets and packing their "mamas" behind them on big "chopped hogs." They rode with a fine unwashed arrogance, secure in their reputation as the rottenest motorcycle gang in the whole history of Christendom.

“Corporate strategy is the pattern of major objectives, purposes, or goals and essential policies and plans for achieving those goals stated in such a way as to define what business the company is in or is to be in and the kind of company it is or is to be. In a changing world it is a way of expressing a persistent concept of the business so as to exclude some possible new activities and suggest entry into others.”

Kenneth R. Andrews (1916–2005) Business scholar

Source: Quote, The Concept of Strategy, 1971, p. 28

“I have seen companies that have shady practices thrive for a period of time. But the success never lasts. Whether it is a scandal or a long-term erosion of customer loyalty, doing business—doing life—without values is short sighted and leads to failure.”

Don Soderquist (1934–2016)

Don Soderquist “ Live Learn Lead to Make a Difference https://books.google.com/books?id=s0q7mZf9oDkC&lpg=pg=PP1&dq=Don%20Soderquist&pg=PP1#v=onepage&q&f=false, Thomas Nelson, April 2006 p. 120.
On Putting Your Values First

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Jerry I. Porras 6

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