“I have often thought that if photography were difficult in the true sense of the term — meaning that the creation of a simple photograph would entail as much time and effort as the production of a good watercolor or etching — there would be a vast improvement in total output. The sheer ease with which we can produce a superficial image often leads to creative disaster.”

— Ansel Adams

"A Personal Credo" (1943), published in American Annual of Photography (1944), reprinted in Nathan Lyons, editor, Photographers on Photography (1966), reprinted in Vicki Goldberg, editor, Photography in Print: Writings from 1816 to the Present (1988)

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Ansel Adams 29

American photographer and environmentalist 1902–1984

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