“My initial thoughts about what a title can do was to set mood and the prime underlying core of the film's story, to express the story in some metaphorical way. I saw the title as a way of conditioning the audience, so that when the film actually began, viewers would already have an emotional resonance with it.”

—  Saul Bass

Haskins, Pamela (Autumn 1996). "Saul, Can You Make Me a Title? Interview with Saul Bass". Film Quarterly. pp. 12–13.

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Saul Bass 4
American graphic designer and filmmaker 1920–1996

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