Gerd Gigerenzer and Reinhard Selten eds. Bounded Rationality: The Adaptive Toolbox. MIT Press, Cambridge MA. (2001), p. 4.
“The classical support for as-if models in the social sciences stems from the economist Milton Friedman (1953), who, like the psychologist B. F. Skinner, saw little value in modeling cognitive processes. In contrast, our aim is to understand actual decision processes, not only the outcomes. There is a good reason for this. Without modeling the cognitive blade of Simon's scissors, it is utterly impossible to determine in what environments heuristics succeed, that is, their ecological rationality.”
Gerd Gigerenzer, Ralph Hertwig, and Thorsten Pachur, Heuristics: The Foundations of Adaptive Behavior, 2015.
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Gerd Gigerenzer 4
German psychologist 1947Related quotes
Gerd Gigerenzer and Reinhard Selten eds. Bounded Rationality: The Adaptive Toolbox. MIT Press, Cambridge MA. (2001), p. 4
Source: Models of Mental Illness (1984), p. 102
Jerry A. Fodor, and Zenon W. Pylyshyn. "Connectionism and cognitive architecture: A critical analysis." Cognition 28.1-2 (1988): 3-71.
Jerry A. Fodor, and Zenon W. Pylyshyn. "Connectionism and cognitive architecture: A critical analysis." Cognition 28.1-2 (1988): 3-71.
Source: Models of Mental Illness (1984), p. 102-103
Source: Systems Engineering Tools, (1965), p. 130 cited in: Melvin Silverman (1996) The Technical Manager's Handbook: A Survival Guide. p. 74
Source: ARIS architecture and reference models for business process management (2000), p. 380.
Source: Systems Engineering Tools, (1965), p. 108; As cited in: Alberto Ortiz (1992, p. 13)