“"What is good in Korzybski's work," they say, "is not new, and what is new is not good." On the other hand, many "Korzybski-ites" proclaim that Korzybski's work has "nothing to do" with semantics. They go so far as to say that the very term "general semantics" was an unfortunate choice; that had Korzybski known what confusion would arise between semantics and general semantics he would not have used it at all. Korzybski himself has maintained that while semantics belongs to the philosophy of language and perhaps to the theory of knowledge, general semantics belongs to empirical science: that it is the foundation of a science of man, the basis of the first "non-aristotelian system," which has had no predecessor and which no academic semanticist has ever achieved.”

Source: Introduction to semantics, 1962, p. 6

Source: Deathworld (1960), p. 112
Context: The compartment was getting crowded as other Pyrrans pushed in. Kerk, almost to the door, turned back to face Jason.
"I'll tell you what's wrong with armistice," he said. "It's a coward's way out, that's what it is. It's all right for you to suggest it, you're from off-world and don't know any better. But do you honestly think I could entertain such a defeatist notion for one instant? When I speak, I speak not only for myself, but for all of us here. We don't mind fighting, and we know how to do it. We know that if this war was over we could build a better world here. At the same time, if we have the choice of continued war or a cowardly peace — we vote for war. This war will only be over when the enemy is utterly destroyed!"
The listening Pyrrans murmured in agreement, and Jason had to shout to be heard above them. "That's really wonderful. I bet you even think it's original. But don't you hear all that cheering offstage? Those are the spirits of every saber-rattling sonofabitch that ever plugged for noble war. They even recognize the old slogan. We're on the side of light, and the enemy is a creature of darkness. And it doesn't matter a damn if the other side is saying the same thing. You've still got the same old words that have been killing people since the birth of the human race. A 'cowardly peace,' that's a good one. Peace means not being at war, not fighting. How can you have a cowardly not-fighting. What are you trying to hide with this semantic confusion? Your real reasons? I can't blame you for being ashamed of them — I would be. Why don't you just come out and say you are keeping the war going because you enjoy killing? Seeing things die makes you and your murderers happy, and you want to make them happier still!"

Source: 1950s, "What is Semantics?", 1950, p. 6 ; as cited in: Schaff (1962;94-95)

Source: Space Chantey (1968), Ch. 6
Context: The witch has been playing a semantic trick on us. We were already pretty salty animals when we came here! It is toy animals she has turned us into. We have been working against ourselves, trying to be men again, but to be her idea of men, since we live in her context. But she does not know real animals, or men. … Be you not toys any longer! Stir up the wild business in you. You have to be real animals before you can be men.

Source: The Brain As A Computer (1962), p.42 as cited in: Sica Pettigiani (1996) La comunicazione interumana. p.48

Living Systems: Basic Concepts (1969)

Teaching as a Subversive Activity (1969)
Context: Scientific language, which Korzybski used as his model of sane language, is almost exclusively extensional and denotative, or at least tries to be. The language of the mentally ill, most obviously "un-sane," is almost totally intensional and connotative. This is the language that does not correspond to anything "out there," and this is, in fact, how and perhaps even why the user is mentally ill. Korzybski's concern with keeping the conscious "connection" or correspondence between language and verifiable referents is, for all practical purposes, paralleled by the process of psychotherapy. In this process, which is largely "just talk," the purpose is to foster closer and more accurate correspondence between the patient's language and externally verifiable meanings. As a semanticist would say, the process of psychotherapy is aimed at shifting the patient's word choices from those having a highly intensional, connotative meanings to others carrying more denotative meanings. A person suffering from paranoid schizophrenia might use perfectly "correct" English in an unassailably "logical" way, but the problem with his language is that it does not correspond to anything "out there."

Source: The Semantic Conception of Truth (1952), p. 17; as cited in: Adam Schaff (1962). Introduction to semantics, p. 90.

Source: Magic Strikes