“We are forced to distinguish between three kinds of speech: (1) The external, “rhetorical speech,” in the common meaning of this expression, which only refers to images because they affect the passions. Since these images do not stem from insight, however, they remain an object of opinion. This is the case of the purely emotive, false speech: “rhetoric” in the usual negative sense. (2) The speech which arises exclusively from a rational proceeding. It is true that this is of a demonstrative character, but it cannot have a rhetorical effect because purely rational arguments do not attain to the passions, i. e., “theoretical” speech in the usual sense. (3) The true rhetorical speech. This springs from the archai, nondeductible, moving, and indicative, due to its original images. The original speech is that of the wise man, of the sophos, who is not only epistetai, but who with insight leads, guides, and attracts.”
Source: Rhetoric as Philosophy (1980), p. 32
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Ernesto Grassi 12
Italian philosopher 1902–1991Related quotes

The fundamental argument of Plato’s critique of rhetoric usually is exemplified by the thesis, maintained, among other things, in the Gorgias, that only he who "knows" [epistatai] can speak correctly; for what would be the use of the "beautiful," of the rhetorical speech, if it merely sprang from opinions [doxa], hence from not knowing? … Plato’s … rejection of rhetoric, when understood in this manner, assumes that Plato rejects every emotive element in the realm of knowledge. But in several of his dialogues Plato connects the philosophical process, for example, with eros, which would lead to the conclusion that he attributes a decisive role to the emotive, seen even in philosophy as the absolute science.
Source: Rhetoric as Philosophy (1980), p. 28
“The Phaedrus and the Nature of Rhetoric,” pp. 6-7.
The Ethics of Rhetoric (1953)

United States v. Alvarez, 567 U. S. ____, *16 (2012).

Who were the Shudras? (1946)

1840s, Heroes and Hero-Worship (1840), The Hero as Man of Letters

Pappas v. Giuliani, 290 F.3d 143 (2002) (dissenting).

Source: Speech, 1930, p. 182-183; As cited in: Angela Senis (2016: 293)

Source: Rhetoric as Philosophy (1980), pp. 31-32
Context: In the second part of the Phaedrus Plato attempts to clarify the nature of “true” rhetoric. … it does not arise from a posterior unity which presupposes the duality of ratio and passio, but illuminates and influences the passions through its original, imaginative characters. Thus philosophy is not a posterior synthesis of pathos and logos but the original unity of the two under the power of the original archai. Plato sees true rhetoric as psychology which can fulfill its truly “moving” function only if it masters original images [eide]. Thus the true philosophy is rhetoric, and the true rhetoric is philosophy, a philosophy which does not need an “external” rhetoric to convince, and a rhetoric that does not need an “external” content of verity.