“The personality of firms like Polaroid, Xerox, Control Data, IBM, ITT, LTV and General Motors clearly reflects aspects of company and management intent that are manifested only partially in such activities as research expenditures, choice of product line and recruitment and development of organization members.”

—  Kenneth R. Andrews

Source: Quote, The Concept of Strategy, 1971, p. 30

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Kenneth R. Andrews12
Business scholar 1916–2005

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