“[Strategic account management programs include] special activities… such as pricing, products, services, distribution, and information sharing’ and that they involve ‘in addition to marketing and sales, functional groups such as manufacturing, research and development, and finance.”

—  Christian Homburg

Source: "A configurational perspective on key account management", 2002, p. 40-42; as cited in Storbacka (2007)

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Christian Homburg18
German academic 1962

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