“We have always thought about design as being so much more than just the way something looks. It's the whole thing: the way something works on so many different levels. Ultimately, of course, design defines so much of our experience.”

Ive explaining his view on Apple's use of design in the product video shown at WWDC 2013 for iOS 7.

Adopted from Wikiquote. Last update June 3, 2021. History

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English designer and VP of Design at Apple 1967

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“We have always thought about design as being so much more than just the way something looks. It's the whole thing: the way something works on so many different levels. Ultimately, of course, design defines so much of our experience.”

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Jonathan Ive17

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