“Self-mastery is attained when the imagination has been directed and trained to conform with our desires-for although, in one sense, the imagination is inclined in the subconscious, yet it dominates the latter, and therefore, if we know how to guide it, our subconscious self will take charge of our material being and do its work just as we wish it to be done; or, in other words, exactly in conformity with our conscious suggestions.”

—  Emile Coué

Source: Autosuggestion : My method (2014), Chapter II. The role of imagination.

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Emile Coué 9
French psychologist and pharmacist 1857–1926

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