“Apple's emphasis on short term greed instead of long-term investment will end up hurting the company and its shareholders and customers over the long haul. … What Apple does not seem to understand … is the fate that almost all niche platform providers eventually succumb to — gradual loss of influence, power, and profitability, followed by irrelevance.”

— Henry Blodget

Apple Is Being Shortsighted — And This Could Clobber The Company http://www.businessinsider.com/apple-is-being-greedy-2013-9 in Business Insider (12 September 2013)

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American equity research analyst 1966

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“Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.”

Akio Morita (1921–1999) Japanese businessman

Source: Made in Japan (1986), p. 156.

“What we now have is too much focus on short-term revenues and almost no focus on the long-term survival or success of the firm. This is why you don't see anything very innovative out of firms like Apple.”

Rob Enderle (1954) American financial analyst

Why Are Tech Companies Trying to Kill Us? http://technewsworld.com/story/84944.html in Tech News World (13 November 2017)

“You invest in companies with great long-term prospects.”

Andy Kessler (1958) American writer

Part I, Raising Funds, H & Screw Conference, p. 21.
Running Money (2004) First Edition

“In the long term, profit without loss is considered as selfishness.”

Mwanandeke Kindembo (1996) Congolese author

“Be realistic and truthful - and tell Hong Kong businessmen honestly that they should go for long-term investments since it is unlikely money can be made in the short haul. AZ Quotes”

Zhu Rongji (1928) former Premier of the People's Republic of China

As quoted in [http://edition.cnn.com/2001/WORLD/asiapcf/east/05/29/hk.gowest.willy/index.html China's hard sell in the mild, mild west in CNN news (29 May, 2001).

“For some time now, Apple has faced questions about its growth and what rabbits it can pull out of its hat next … Apple's immediate future looks sunny, but its long-term outlook has begun to look partly cloudy. In a world that seems to care less and less about beautiful hardware and more about services that help you from afar, over the air, without your ever having to touch a machine, Apple risks becoming an anachronism.”

Farhad Manjoo (1978) American journalist

Apple Needs to Reinvent Itself. It Just Might Be Doing So. http://nytimes.com/2017/06/06/technology/apple-reinvent-itself.html in The New York Times (6 June 2017)

“Given that background, I was interested in what Steve Jobs might say about the future of Apple. His survival strategy for Apple, for all its skill and drama, was not going to propel Apple into the future. At that moment in time, Apple had less than 4 percent of the personal computer market. The de facto standard was Windows-Intel and there seemed to be no way for Apple to do more than just hang on to a tiny niche.
In the summer of 1998, I got an opportunity to talk with Jobs again. I said, "Steve, this turnaround at Apple has been impressive. But everything we know about the PC business says that Apple cannot really push beyond a small niche position. The network effects are just too strong to upset the Wintel standard. So what are you trying to do in the longer term? What is the strategy?"”

Richard Rumelt (1942) American economist

He did not attack my argument. He didn’t agree with it, either. He just smiled and said, "I am going to wait for the next big thing."
Source: Good Strategy Bad Strategy, 2011, p. 14; Similar story in Rumelt (2007)

“Most of us understand that innovation is enormously important. It's the only insurance against irrelevance. It's the only guarantee of long-term customer loyalty. It's the only strategy for out-performing a dismal economy.”

Gary Hamel (1954) American management expert

Gary Hamel in: Gary Hamel On Innovating Innovation http://www.forbes.com/sites/stevedenning/2012/12/04/gary-hamel-on-innovating-innovation/, Forbes, 4 December 2012.

“I hate to say it but Apple may end up reliving [with iPhone] its nightmare experience in the personal computer market — that is, arriving ahead of everyone else (in 1984) with a device that was really cool and really well built and really showed what the platform could do, but then keeping everything closed and thereby ending up a niche player.”

Daniel Lyons (1960) American writer

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“Apple's big weakness is its control-freak nature and insistence that there is only one way to make a smart phone. No matter how many carriers sign on to carry the iPhone, in the long run, Apple has again set itself up to be a niche player in smartphones, just as it is in PCs.”

Daniel Lyons (1960) American writer

The Verizon iPhone Is Too Late http://www.newsweek.com/2011/01/12/the-verizon-iphone-is-too-late.html in Newsweek (12 January 2011)

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