“The notion that advertising was a sort of corporate luxury, to be indulged in where there are no demands left over, now seems archaic and quaint. Businessmen are increasingly inclined to view the appropriation as a true capital investment – as much so as a new plant.”

— Neil Fligstein

Source: The transformation of corporate control, 1993, p. 232

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Neil Fligstein 40

American sociologist 1951

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