“Unless there is an obvious reason to do otherwise, most of use passively accept decision problems as they are framed and therefore rarely have an opportunity to discover the extent to which our preferences are frame-bound rather than reality-bound.”

— Daniel Kahneman, book Thinking, Fast and Slow

Source: Thinking, Fast and Slow (2011), Chapter 34, "Frames and reality", page 367 (ISBN 9780141033570).

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Daniel Kahneman51

Israeli-American psychologist 1934

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“Unless there is an obvious reason to do otherwise, most of use passively accept decision problems as they are framed and therefore rarely have an opportunity to discover the extent to which our preferences are frame-bound rather than reality-bound.”

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Daniel Kahneman51

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