“The Homeric hero becomes a split-man as he assumes an individual ego.”
Source: 1960s, The Gutenberg Galaxy (1962), p. 58
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Marshall McLuhan 416
Canadian educator, philosopher, and scholar-- a professor … 1911–1980Related quotes

Dialogue with Renée Weber, first published in the journal Re-vision (1983); later published in Dialogues with Scientists and Sages : The Search for Unity (1986) by Renée Weber, p. 30
Context: The point about dialectic is the ultimate identity of the universal and the individual. The individual is universal and the universal is the individual. The word "individual" means undivided, so we could say that very few individuals have ever existed. We could call them dividuals. Individuality is only possible if it unfolds from wholeness.... Ego-centeredness is not individuality at all.

Conversations with History interview (1999)
Context: In the end of my new novel, my hero is creating a new charity, not Christian, not Buddhist, but only they are doing something for the soul of him, of the assembled young men. One day the leader reads a Bible in front of the people, the letter of Ephesians. In Ephesians there are two words: "New Man." Jesus Christ has become a New Man on the cross. We must take off the old coat of the old man. We must become the New Man. Only the New Man can do something, so you must become a New Man. My hero has no program about the future, but he believes that we must create New Man. Young men must become New Man. Old man must mediate to create New Man. That is my creed.

1940s–present, A Mencken Chrestomathy (1949)
Speech at Queen's College, City University of New York (March 12, 1975). "The Sexual Politics of Fear and Courage", ch. 5, published in Our Blood (1976).

Ego: (p.49)
The Path to Enlightenment is not a Highway, 1996
Source: The Money Game (1968), Chapter 4, Is the Market Really A Crowd?, p. 49