“Low-end disruption occurs when the rate at which products improve exceeds the rate at which customers can adopt the new performance.”

—  Clayton M. Christensen

Christensen cited in: Philip Kotler, John A. Caslione (2009) Chaotics: The Business of Managing and Marketing in the Age of Turbulence. p. 23
2000s

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Clayton M. Christensen23
Mormon academic 1952–2020

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