“The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.”

— Edward Bernays

"The Engineering of Consent", Annals of the American Academy of Political and Social Science No. 250 (March 1947), p. 113; Reprinted in Edward L. Bernays, Howard Walden Cutler, The Engineering of Consent, University of Oklahoma Press, 1955

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Edward Bernays 28

American public relations consultant, marketing pioneer 1891–1995

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“The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.”

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