“Attribution theory concerns the process by which an individual interprets events "as being caused by particular parts of the relatively stable environment" (Heider, p. 297). Consideration of attribution theory is relevant for a symposium on motivation in several respects. The theory describes processes that operate as if the individual were motivated to attain a cognitive mastery of the causal structure of his environment.”

Source: "Attribution theory in social psychology." 1967, p. 193

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Harold Kelley10

American psychologist & academic 1921–2003

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“The last decade has seen a great deal of research on the perception of causation and the consequences of such perception. Conducted primarily within social psychology, the focus has been the perceived causes of other persons' behavior. A parallel analysis has been made of the perceived causes of one's own behavior, and the liveliest recent topic has concerned differences between other-perception and self-perception. The study of perceived causation is identified by the term "attribution theory," attribution referring to the perception inference of cause. As we will see, there is not one but many attribution "theories" and the term refers to several different kinds of problem. The common ideas are that people interpret behavior in terms of its causes and that these interpretations play an important role in determining reactions to the behavior.”

Harold Kelley (1921–2003) American psychologist & academic

Source: "Attribution theory and research." 1980, p. 458; Lead paragraph

“Environment is process, not container. (p. 30)”

Marshall McLuhan (1911–1980) Canadian educator, philosopher, and scholar-- a professor of English literature, a literary critic, and a …

1960s, Counterblast (1969)

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