“Literacy remains even now the base and model of all programs of industrial mechanization; but, at the same time, locks the minds and senses of its users in the mechanical and fragmentary matrix that is so necessary to the maintenance of mechanized society.”

1960s, Understanding Media (1964)

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Marshall McLuhan416

Canadian educator, philosopher, and scholar-- a professor … 1911–1980

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“The ancients considered mechanics in a twofold respect; as rational, which proceeds accurately by demonstration, and practical. To practical mechanics all the manual arts belong, from which mechanics took its name.”

Isaac Newton book Philosophiae Naturalis Principia Mathematica

Preface (8 May 1686)
Philosophiae Naturalis Principia Mathematica (1687)
Context: The ancients considered mechanics in a twofold respect; as rational, which proceeds accurately by demonstration, and practical. To practical mechanics all the manual arts belong, from which mechanics took its name. But as artificers do not work with perfect accuracy, it comes to pass that mechanics is so distinguished from geometry, that what is perfectly accurate is called geometrical; what is less so is called mechanical. But the errors are not in the art, but in the artificers. He that works with less accuracy is an imperfect mechanic: and if any could work with perfect accuracy, he would be the most perfect mechanic of all; for the description of right lines and circles, upon which geometry is founded, belongs to mechanics. Geometry does not teach us to draw these lines, but requires them to be drawn; for it requires that the learner should first be taught to describe these accurately, before he enters upon geometry; then it shows how by these operations problems may be solved.