“Advertisers are the interpreters of our dreams — Joseph interpreting for Pharaoh. Like the movies, they infect the routine futility of our days with purposeful adventure. Their weapons are our weaknesses: fear, ambition, illness, pride, selfishness, desire, ignorance. And these weapons must be kept as bright as a sword.”

—  E. B. White

"Truth in Advertising," The New Yorker (11 July 1936)

Adopted from Wikiquote. Last update June 3, 2021. History

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E. B. White photo
E. B. White 54
American writer 1899–1985

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