“All media of communications are cliches serving to enlarge man's scope of action, his patterns of associations and awareness. These media create environments that numb our powers of attention by sheer pervasiveness.”

1970s, From Cliché to Archetype (1970)

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Marshall McLuhan416

Canadian educator, philosopher, and scholar-- a professor … 1911–1980

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“All media of communications are cliches serving to enlarge man's scope of action, his patterns of associations and awareness. These media create environments that numb our powers of attention by sheer pervasiveness.”

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Marshall McLuhan416

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