“Only after Southwest Airlines became the most profitable airline in America did United and American challenge their long-held assumptions about how to compete. At worst, laggards follow the path of greatest familiarity. Challengers, on the other hand, follow the path of greatest opportunity, wherever it leads.”

—  Gary Hamel

Source: Competing for the Future, 1996, p. 19

Adopted from Wikiquote. Last update June 3, 2021. History

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Gary Hamel 14
American management expert 1954

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