“Every major industry was once a growth industry. But some that are now riding a wave of growth enthusiasm are very much in the shadow of decline. Others, which are thought of as seasoned growth industries, have actually stopped growing. In every case the reason growth is threatened, slowed, or stopped is not because the market is saturated. It is because there has been a failure of management.”

— Theodore Levitt

Source: Marketing Myopia, 1960, p. 1; Lead paragraph

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Theodore Levitt 8

American economist and professor at Harvard Business School 1925–2006

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