“…the key factor in industry is creativity. I said there are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.”

Source: Made in Japan (1986), p. 163.

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Akio Morita47

Japanese businessman 1921–1999

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“…the key factor in industry is creativity. I said there are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.”

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