“Sex appeal is fifty percent what you've got and fifty percent what people think you've got.”

—  Sophia Loren

As quoted in Halliwell’s Filmgoer’s Companion (1984) Leslie Halliwell
Variant: Sex appeal is fifty percent what you've got and fifty percent what people think you've got.

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Sophia Loren photo
Sophia Loren 32
Italian actress 1934

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