Source: How to Argue and Win Every Time (1995), Ch. 12 The Unbeatable Power Argument : Delivering the Knockout p. 191
Context: The power argument is an argument so powerful in its structure, so compelling in its delivery that when we assume the power stance the argument cannot be defeated. The power argument need not fill the air with noise. It need not create pandemonium. It need not destroy the opponent. It can be quiet. Gentle. It can embrace love, not anger, understanding, not hate.
“Now that the once omnipotent Liberal party has so declined, it is hard to realise how formidable it was in 1911—especially in Scotland. Its dogmas were so completely taken for granted that their presentation partook less of argument than of a tribal incantation. Mr. Gladstone had given it an aura of earnest morality, so that its platforms were also pulpits and its harangues had the weight of sermons. Its members seemed to assume that their opponents must be lacking either in morals or mind. The Tories were the "stupid" party; Liberals alone understood and sympathised with the poor; a working man who was not a Liberal was inaccessible to reason, or morally corrupt, or intimidated by laird or employer. I remember a lady summing up the attitude thus: Tories may think they are better born, but Liberals know that they are born better.”
Memory Hold-The-Door (1940)
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John Buchan 145
British politician 1875–1940Related quotes

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Annual address, American Bar Association, Chattanooga (31 August 1910)
1910s
Context: Most men are individuals no longer so far as their business, its activities, or its moralities are concerned. They are not units but fractions; with their individuality and independence of choice in matters of business they have lost all their individual choice within the field of morals.

Quoted in Survivors, Victims, and Perpetrators : Essays on the Nazi Holocaust (1980) by Joel E. Dimsdale, p. 35