“If things are not failing, you are not innovating enough.”

— Elon Musk

Fast Company, article "Hondas in Space" https://www.fastcompany.com/52065/hondas-space (1 February 2005)

Adopted from Wikiquote. Last update May 22, 2025. History

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Elon Musk 91

South African-born American entrepreneur 1971

Jennifer Crusie (1949) American writer

Source: Trust Me on This

“If you're not failing every now and again, it's a sign you're not doing anything very innovative.”

Woody Allen (1935) American screenwriter, director, actor, comedian, author, playwright, and musician

“The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.”

Edward de Bono (1933) Maltese physician

Source: I Am Right You Are Wrong: From This to the New Renaissance: From Rock Logic to Water Logic

“Unless you're not pushing yourself, you're not living to the fullest. You can't be afraid to fail, but unless you fail, you haven't pushed hard enough.”

Dean Karnazes (1962) American distance runner

Source: 50/50: Secrets I Learned Running 50 Marathons in 50 Days -- and How You Too Can Achieve Super Endurance!

“She had to have faith not just in trying but in failing. Was she strong enough to fail Was she strong enough not to”

Ann Brashares book Sisterhood Everlasting

Source: Sisterhood Everlasting

“Your company may have a reputation for brilliant leadership, outstanding innovation, clever branding and effective change management, but the business could fail if the world changes and you are unprepared.”

Patrick Dixon book Futurewise

Futurewise (1998)

“In business you wind up trying a lot of things, most of which won’t work. The way you become a good business person is to fail, fail, fail and fail.”

Bob Parsons (1950) United States Marine

Forbes: GoDaddy Billionaire Bob Parsons' 7 Tips for Entrepreneurs https://www.forbes.com/sites/luisakroll/2015/10/18/godaddy-billionaire-bob-parsons-7-tips-for-entrepreneurs/ (18 October 2015)

“Let every emotion be capable of becoming an intoxication to you. If what you eat fails to make you drunk, it is because you are not hungry enough.”

André Gide (1869–1951) French novelist and essayist

...que toute émotion sache te devenir une ivresse. Si ce que tu manges ne te grise pas, c'est que tu n'avais pas assez faim.
Les Nourritures Terrestres (1897)

“The big problem is that innovating is not sufficient. You have to innovate faster than your competitors.”

Paul Sloane (1950) British author and puzzle designer

Quoted in "Paul Sloane Talks about Strategies for Creating Effective Innovation Processes" https://innovationmanagement.se/imtool-articles/paul-sloane-talks-about-strategies-for-creating-effective-innovation-processes/, InnovationManagement.se (2 May 2019)

“Rejection doesn't mean that you aren't good enough…
it just means the other person failed to realize what you have to offer.”

Stephie Pahlavi Zan

“If things are not failing, you are not innovating enough.”

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