“I am supposed to exploit the consumer; and I will (exploit them), but not in a way that will create resentment. I have to milk the consumer. And milk them I will, but gently.”

— Verghese Kurien

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Indian founder of dairy-cooperative Amul 1921–2012

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“I am supposed to exploit the consumer; and I will (exploit them), but not in a way that will create resentment. I have to milk the consumer. And milk them I will, but gently.”

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