“At first it was for health and athletic performance but it also became about ethics and the environment. My strength increased. I put 20lbs on my dumbell benchpress (10lbs each arm) in only 2 weeks and my endurance improved. Running is much easier now. I have more energy and recovery is better too. The whole protein myth is complete nonsense. Plant-based foods have plenty. … As an athlete you want your endothelium, the inner lining of your arteries, to be as healthy as possible. It is responsible for nitric oxide production which transports oxygen to the muscles and dilates the arteries. More oxygen means better performance whether it be strength or endurance. Plant-based foods are inherently loaded with antioxidants too, which aid athletes in recovery. If someone wants to be the best athlete they can be they need to fuel their body with the best diet available and that is a whole food, plant-based diet.”

“James Wilks,” interview with Great Vegan Athletes (2013) http://www.greatveganathletes.com/content/james-wilks.

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James Wilks2

English martial artist 1978

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“[Going vegan] was originally for my health and sporting performance – however, it has grown from that to being based on ethical views, also. … I noticed right away that I had more focus and reduced recovery times and generally felt lighter from the inside. … I think as more athletes realise the benefits of this lifestyle and the positive impact it can have on your health, we will hopefully see more switches. … I like to think of it as crowding out the bad stuff. The more good plant-based foods you bring into your kitchen, the more your body will start to crave them.”

David Smith (rower) (1978) British rower

"Q&A With Plant-Fuelled Paralympian Dave Smith" https://www.peta.org.uk/blog/vegan-paralympian-athlete-dave-smith/, interview with PETA (5 September 2014).

“[Being vegan] improved my performance off and on the field. Plant-based foods have no cholesterol, so I don’t have a cholesterol issue. My blood pressure is good, and the toxicity level in my body is good. You’re able to take more energy from plant-based sources than animal-based sources. The list goes on, and it translates to the field and how I recover.”

Montell Owens (1984) American football player, running back

"Hey, Arian Foster—Where's the Beef? Going Vegan in the NFL" https://www.si.com/edge/2014/04/24/going-vegan-nfl-0, interview with Sports Illustrated (April 24, 2014).

“My belief in how plant-based nutrition could boost athletic performance while also reducing the strain on the environment was, at the time, considered fringe at best. … Ten years later, it's now common for people to speak of their “plant-based diet.” Even “vegan” is a familiar word, seen on the most conventional restaurants' menus. The importance of avoiding animal products in our diet, whether for heath, physical and mental performance, environmental, ethical, or a combination of these reasons, is now well understood and widely accepted.”

Brendan Brazier (1975) Canadian triathlete, publisher, writer, editor

Preface to the 10th Anniversary Edition
The Thrive Diet

“I’ve also been on a pretty strict plant-based diet for 4 months now – feeling stronger, fitter, healthier and more productive. I ride longer distances on my bike, can do more pull-ups than ever, and my brain seems to have a larger capacity for new projects, problem solving, songwriting, and fielding random questions. My health and strength make me a better performer and all that combined gives me more confidence to go out in the world and shine my light. It also makes me a lot better in bed. … For those curious or concerned about a plant-based diet, check out the film Forks Over Knives. It’s a life changer. You can get all the protein you need from greens, quinoa, and hemp seed.”

Jason Mraz (1977) American singer-songwriter

" Plant-Based", in JasonMraz.com (19 January 2012) http://jasonmraz.com/journal/2012/plant-based/, quoted in " Jason Mraz Is 'Stronger' and 'Better in Bed' on Vegan Diet", in Ecorazzi (21 January 2012) http://www.ecorazzi.com/2012/01/21/jason-mraz-is-stronger-and-better-in-bed-on-vegan-diet/

“Some athletes use the mind to try and improve stamina and strength. Can I use my mind to take it away?”

Derren Brown (1971) British illusionist

TV Series and Specials (Includes DVDs), Mind Control (1999–2000) or Inside Your Mind on DVD

“After having my daughter, I made a conscious effort to regain control of my health and my body. But I didn't want to do a crash diet. I was a mom now. I needed to change my ways and set an example for my child. … A year later (around November 2013), my husband and I decided we wanted to try a completely plant-based diet … And so the journey began that helped me get into the best shape of my life. Little did I know the long-lasting effects it would have. I thought, like with most diets, I would feel deprived and hate food, that I would miss out on restaurants and celebrations, that I would get headaches and be irritable, etc. I was wrong about all of that. It took a few days to adjust, but what I discovered was increased energy, better sleep, weight loss, improved digestion, clarity, and an incredibly positive feeling for my actions and the effects it would have on those around me and the environment.”

Beyoncé (1981) American singer, songwriter and actress

Foreword https://books.google.it/books?id=KfeoBAAAQBAJ&pg=PP10 to Marco Borges's The 22-Day Revolution, New York: Penguin, 2015

“Being an athlete, you have to consider whether your meals have enough of everything you need. As a vegetarian, you are forced to be creative, which I find makes me more adventurous with my cooking. Following a strict diet based on performance can be tedious, but because I enjoy the variety of my diet, it makes it easier to follow. … If any cyclists are thinking of becoming vegetarian, then I would suggest giving it a go. There’s definitely no harm in trying it! Be prepared to be experimental and open to new foods – you can’t just take out meat from your existing meals, you need to learn new ways of eating.”

Lizzie Deignan (1988) English track and road racing cyclist

"The Fuelling of a Champion: Lizzie Deignan" https://www.cycleplan.co.uk/blog/the-fuelling-of-a-champion-nutrition-of-pro-cyclist-lizzie-deignan, interview with The Cycleplan Blog (9 March 2018).

“Making it onto the GB Cycling squad and fighting through my second tumour so much faster than I did my first time round is one of my greatest achievements. I believe 100% that following a plant based lifestyle got me back on my bike 6 weeks to the day after having my tumour removed from my spinal cord in my neck. … I feel better now at 36 and after three major neck surgeries than I have ever felt in my life and I owe that to a vegan diet. It is also great to know that you’re not only giving your body the best nourishment but your also not hurting any animals and helping the planet.”

David Smith (rower) (1978) British rower

"David Smith, MBE, vegan paralympian" http://www.greatveganathletes.com/david-smith-mbe-vegan-paralympian, interview with GreatVeganAthletes.com (2015).

“Living a plant based life isn’t just about your food choices nor is it a “diet”; it is about living a healthy life while causing the least amount of harm to animals and our environment. You need to find your reasons for choosing this lifestyle and remember them if and when you think you might stray. Once you learn the real affects animal products have on your health and the environment, it will be an easy choice.”

Jayde Nicole (1986) Canadian model, Playboy's Playmate of the Month January 2007 and Playmate of the Year 2008

"Starting Your Plant Based Lifestyle", in her official website JaydeNicole.com (30 November 2017) https://jaydenicole.com/blog-1/2017/11/30/starting-your-plant-based-lifestyle.

“I have used this [vegan] diet since 2008. I first tried it when I was preparing for my challenge of WBC super lightweight champion Junior Wittier -- my first world title fight -- and after seeing the results it gave me I have tried to stay as loyal to it as possible. It helps keep my body clean and it provides me with a tremendous amount of energy due to my body spending less energy breaking down foods like meats. This is a big key factor in my fitness. … The energy is always there. I feel so alive. My senses and reflexes are so acute. … With a vegan diet you always have energy, so much that sometimes I have trouble sleeping at night. You feel light. You don't feel bulky or heavy. This would benefit any athlete in any sport.”

Timothy Bradley (1983) American boxer

"Timothy Bradley Explains His Vegan Diet, The Benefits", in BoxingScene.com (30 September 2013) http://www.boxingscene.com/timothy-bradley-explains-his-vegan-diet-benefits--70134

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