“The marketing director in each department reported directly to the department head and controlled market research and sales. More important, the marketing manager was also responsible for new product development, requesting production schedules, and controlling finished goods inventory.”

— Neil Fligstein

Source: The transformation of corporate control, 1993, p. 234

Adopted from Wikiquote. Last update June 3, 2021. History

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Neil Fligstein 40

American sociologist 1951

Christian Homburg (1962) German academic

Source: "A configurational perspective on key account management", 2002, p. 40-42; as cited in Storbacka (2007)

“Marketing is far too important to be left only to the marketing department!.”

David Packard (1912–1996) American electrical engineer, co-founder of Hewlett-Packard, businessman, U.S. Deputy Secretary of Defense,…

David Packard cited in Philip Kotler (2000), Marketing Management, Millenium Edition. p. 13

“Much empirical work on marketing organization has not distinguished between marketing units and sales units. Traditionally, sales has been conceptualized as a subunit of the marketing department that reports to a marketing executive (Ruekert, Walker, and Roering 1985; Weitz and Anderson 1981). For example, Ruekert and Walker (1987a, b) and Dastmalchian and Boag (1990) speak about marketing as one whole and barely mention the word sales. This view of M & S as one unit is challenged by qualitative reports (Piercy 1986).”

Christian Homburg (1962) German academic

Source: "Configurations of marketing and sales: a taxonomy", 2008, p. 134

“A market is a group of buyers and sellers of a particular good or service. The buyers as a group determine the demand for the product, and the sellers as a group determine the supply of the product. Markets take many forms. Some markets are highly organized, such as the markets for many agricultural commodities. In these markets, buyers and sellers meet at a specific time and place, where an auctioneer helps set prices and arrange sales. More often, markets are less organized.”

N. Gregory Mankiw (1958) American economist

Source: Principles of Economics (1998-), Ch. 4. The Market Forces of Supply and Demand; p. 66

“It is much easier to organize control over one industry serving many markets than over one market served by the products of several industries.”

Joan Robinson (1903–1983) English economist

Source: Contributions to Modern Economics (1978), Chapter 15, 'Imperfect Competition' Revisited, p. 167

“In the 1850s and 18605 the modern commodity dealer who purchased directly from the farmer and sold directly to the processor took over the marketing and distribution of agricultural products. In the same years the full-line, full-service wholesaler began to market most standardized consumer goods. Then in the 1 870s and 188os the modern mass retailer — the department store, the mail-order house, and the chain store — started to make inroads on the wholesaler's markets.”

Alfred D. Chandler, Jr. (1918–2007) American historian

Source: The Visible Hand (1977), p. 209.

“Those responsible for marketing had to sell, not a product, but the idea that their firm was able to produce what the customer required. The product was developed after the order had been secured, the design being, in many cases, modified to suit the requirements of the customer. In mass production firms, the sequence is quite different: product development came first, then production, and finally marketing.”

Joan Woodward (1916–1971) British sociologist

Source: Management and technology, Problems of Progress Industry, 1958, p. 23

“The triplet of specifications - the product-market scope, the growth vector and the competitive advantage - describes the firm's product-market path in the external environment.”

Igor Ansoff (1918–2001) American mathematician

Source: Corporate Strategy, 1965, p. 110

“Most products are ugly. The harsh reality is that in many of these markets, form follows funding. And that products go where the market takes them.”

Bran Ferren (1953) American technologist

A Conversation About The Good, The Bad, And The Ugly, Staff, Wired, WIRED, en-US, 2017-01-18 https://www.wired.com/2001/01/forum/,

“The reality is that business and investment spending are the true leading indicators of the economy and the stock market. If you want to know where the stock market is headed, forget about consumer spending and retail sales figures. Look to business spending, price inflation, interest rates, and productivity gains.”

Mark Skousen (1947) American economist, investment analyst, newsletter editor, college professor and author

Mark Skousen; in: The Freeman: Ideas on Liberty, Vol. 60, Nr. 3-10 (2010). p. 7

“The marketing director in each department reported directly to the department head and controlled market research and sales. More important, the marketing manager was also responsible for new product development, requesting production schedules, and controlling finished goods inventory.”

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