“Say all you have to say in the fewest possible words, or your reader will be sure to skip them; and in the plainest possible words or he will certainly misunderstand them.”
A Joy for Ever, note 6 (1857).
Context: For certainly it is excellent discipline for an author to feel that he must say all he has to say in the fewest possible words, or his reader is sure to skip them; and in the plainest possible words, or his reader will certainly misunderstand them.
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John Ruskin 133
English writer and art critic 1819–1900Related quotes

“Nothing is impossible, the word itself says: «I'm possible!»”

Niven's Laws, Niven's Laws For Writers
Context: 5) If you've nothing to say, say it any way you like. Stylistic innovations, contorted story lines or none, exotic or genderless pronouns, internal inconsistencies, the recipe for preparing your lover as a cannibal banquet: feel free. If what you have to say is important and/or difficult to follow, use the simplest language possible. If the reader doesn't get it then, let it not be your fault.

J. Agee, trans. (1989), p. 5
Das Geheimherz der Uhr [The Secret Heart of the Clock] (1987)

“Having the fewest possible needs, and doing good to the greatest possible number.”
The Caesars (c. 361)
Context: Hermes addressed Marcus and said, "and you, Verus, what did you think the noblest ambition in life?" In a low voice he answered modestly, "To imitate the gods." This answer they at once agreed was highly noble and in fact the best possible. And even Hermes did not wish to cross-examine him further, since he was convinced that Marcus would answer every question equally well.
The other gods were of the same mind; only Silenus cried "By Dionysus I shall not let this sophist off so easily. Why then did you eat bread and drink wine and not ambrosia and nectar like us?" "Nay," he replied "it was not in the fashion of my meat and drink that I thought to imitate the gods. But I nourished my body because I believed, though perhaps falsely, that even your bodies require to be nourished by the fumes of sacrifice. Not that I supposed I ought to imitate you in that respect, but rather your minds."
For the moment Silenus was at a loss as though he had been hit by a good boxer, then he said: "There is perhaps something in what you say; but now tell me what did you think was really meant by 'imitating the gods.'"
"Having the fewest possible needs, and doing good to the greatest possible number."

"I shit on all the revolutionary vanguards of this planet" http://www.csuchico.edu/zapatist/HTML/Archive/Communiques/etaJAN.html January, 2003