“Say all you have to say in the fewest possible words, or your reader will be sure to skip them; and in the plainest possible words or he will certainly misunderstand them.”

—  John Ruskin

A Joy for Ever, note 6 (1857).
Context: For certainly it is excellent discipline for an author to feel that he must say all he has to say in the fewest possible words, or his reader is sure to skip them; and in the plainest possible words, or his reader will certainly misunderstand them.

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John Ruskin 133
English writer and art critic 1819–1900

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