“People pay more attention when they think you’re up to something.”

“Pay attention not to the goodness of people, but to the truth.”

“People putting their clothes on backwards. Isn't that a sign of something going on wrong? Are you not paying attention? People with their hat on backwards, pants down around the crack. Isn't that a sign of something or are you waiting for Jesus to pull his pants up?”

“Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.”

“Understanding who you serve is always a very important problem, and it only gets harder the more people that you serve. We try to pay a lot of attention to this by a combination of very rigorous quantitative and qualitative feedback. But if you’re serving 1.2 billion people, it’s very hard.”

“To know what people really think, pay attention to what they do, rather than what they say.”

“If you do something and people think you’re stupid, just go for crazy. You get more respect that way because nobody likes stupid people.”

“Humans don’t make sense.”
“If you’re only now learning that,” Kaladin said, “then you haven’t been paying attention.”

“People are fed by the food industry, which pays no attention to health, and are treated by the health industry, which pays no attention to food.”

“We don't know where breakthroughs will come from and there is no guarantee that they will come from a popular area which is currently drawing a lot of attention. I think the natural pattern is that something new, something which no one was paying attention to before appears when there is a bottleneck. It would be a serious mistake to nip things like this in the bud.”