“So that is the design process or the creative process. Start with a problem, forget the problem, the problem reveals itself or the solution reveals itself and then you reevaulate it. This is what you are doing all the time.”
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Paul Rand 7
American graphic designer 1914–1996Related quotes

"Eighth Talk in The Oak Grove, 7 August 1949" http://www.jkrishnamurti.org/krishnamurti-teachings/view-text.php?tid=320&chid=4643&w=%22The+answer+is+in+the+problem%2C+not+away+from+the+problem%22, J.Krishnamurti Online, JKO Serial No. 490807, Vol. V, p. 283
Posthumous publications, The Collected Works

Speeches, Volume 4 - Page 250; of António de Oliveira Salazar - Published by Coimbra Editora, 1935 - 391 pages

which is extremely arduous, isn’t it? Because, the more I understand the problem, the more significance there is in it. To understand, I must approach it quietly, not impose on the problem my ideas, my feelings of like and dislike. Then the problem will reveal its significance. Why is it not possible to have tranquillity of the mind right from the beginning?
"Eighth Talk in The Oak Grove, 7 August 1949" http://www.jkrishnamurti.org/krishnamurti-teachings/view-text.php?tid=320&chid=4643&w=%22The+answer+is+in+the+problem%2C+not+away+from+the+problem%22, J.Krishnamurti Online, JKO Serial No. 490807, Vol. V, p. 283
Posthumous publications, The Collected Works

“Whatever creativity is, it is in part a solution to a problem.”
"Apéritif" in Bury My Heart at W.H. Smith's (1990)
A.D. Hall (1965) "Systems Engineering from an Engineering Viewpoint" In: Systems Science and Cybernetics. Vol.1 Issue.1
“Design may be a solution to some industrial problems.”
In answer of the question: Is Design a craft for industrial purposes?
Design Q & A with Charles Eames, 1972

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Source: The Untethered Soul: The Journey Beyond Yourself