“The vulgar crowd always is taken by appearances, and the world consists chiefly of the vulgar.”

“The noblest are they who turning from the things the vulgar crave, seek the source of a blessed life in worlds to which the senses do not lead.”

“I use the term "liberal" not in the political sense, as if it meant half measures, but in its original sense meaning by a liberal education the kind of education which sets the mind free from the servitude of the crowd and from vulgar self-interests.”

“But if a man would be alone, let him look at the stars. The rays that come from those heavenly worlds, will separate between him and vulgar things.”

“We have aimed at popularity in the best sense of that term. The truly popular writer never sinks into the vulgar crowd. He rather raises the masses by bringing the highest subjects within their comprehension, making them, without a show of erudition, easily understood”

“The art of will-making chiefly consists in baffling the importunity of expectation.”

“I grant you that the artist does not see Nature as she appears to the vulgar, because his emotion reveals to him the hidden truths beneath appearances.
But, after all, the only principle in Art is to copy what you see. Dealers in esthetics to the contrary, every other method is fatal. There is no recipe for improving nature.”

“The ingredients are always the same: from the very beginnings, the Guess women have always been feminine, sensual, self-confident, independent, free and happy. This image is very far from that of traditional models, often too skinny and sad. Our campaigns express an intense yet smiling seduction, strongly different from the vulgarity dominating today’s world.”

“Business today consists in persuading crowds.”

“When first to man the privilege was given
To hold by verse an intercourse with Heaven,
Unwilling that the immortal art should lie
Cheap, and exposed to every vulgar eye,
Great Jove, to drive away the groveling crowd,
To narrow bounds confined the glorious road,
For more exalted spirits to pursue,
And left it open to the sacred few.”
Principio quoniam magni commercia coeli Numina concessere homini, cui carmina curae, Ipse Deum genitor divinam noluit artem Omnibus expositam vulgo, immeritisque patere: Atque ideo, turbam quo longe arceret inertem, Angustam esse viam voluit, paucisque licere.